During the 2008 election, President-Elect Barack Obama and Senator John McCain had successful strategies that included ground-breaking use of online media in a presidential campaign to reach voters and convey their platforms. Arguably, the popularity of online forums and maximizing the opportunity for consumer engagement through online presence allowed the candidates to be in two places at one time – live, in-market shaking hands while also available 24/7 online — without collapsing from exhaustion on the campaign trail. So what should we take away from the use of search and social media in the 2008 presidential election?