During these tough economic times I notice more and more marketers increasing their scrutiny and turning their attention towards campaign measurement. They find comfort returning to the “trusted” channels without giving social media a chance.

Social media is not limited to MySpace or Facebook. Last night on Channel 7 news broadcast, a segment talked about how consumers were receiving a quicker response through social networks then traditional toll free customer service “push 4 for technical support” Comcast hell.

The consumers method dealing with Comcast?  Twitter.

Read the rest over on the Trademark Blog.