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Branding Your Blog: Create a Memorable Identity

Posted By On April 4, 2007 @ 5:03 am In Advertising, Cool Resources | 14 Comments

Going back through [1] the interview I had with Steve recently about my blog conception and design(thanks for the ego stroke, Steve), I realized this blog is missing something huge; a logo. Sometimes we get so caught up in writing relevant and interesting content that we forget to brand our creation. Right now I’m using my MyBlogLog avatar as somewhat of an icon– since it’s what users see across the blogosphere, especially when a blog has the [2] MBL plugin for comments.

This also has an added effect of touching my readers on a personal level (wink, wink). My face isn’t the most attractive thing in the world to look at, but when you land on my blog, you probably know exactly who I am. And I’d venture to say you even know a little about my character and personality from other blogs I’ve commented on that you also read. You’ve likely seen my face 3 or 4 times a day, which is kind of freaky if I do say so myself. But, branding myself is something I think I am doing successfully so far.

Many blogs I’ve come across have failed to do this, and fallen into a sea of cookie-cutter blog designs as a direct result. Think about your design for one second. What about it sets you apart from anyone else in the blogging world? Have you done a consistent job in branding yourself and keeping a consistent image thus far? It’s probably one of the most important things for you to do, especially when you are just starting out.

So, needless to say, I will be introducing an official meridiancrest logo and also a contest to get your own logo made for free. Stay on the lookout for that, it’s going to be a tremendous opportunity for you!

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URL to article: http://www.meridiancrest.com/2007/04/04/branding-your-blog-create-a-memorable-identity/

URLs in this post:
[1] the interview I had with Steve recently: http://wordpressguy.com/2007/04/interview-scot-at-meridiancrestcom/
[2] MBL plugin for comments: http://www.connectedinternet.co.uk/2006/12/31/new-plugin-latest-comments-with-avatar/
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